Emerging Technology-Qualitative Insights

Emerging Technology-Qualitative Insights

With some of the most experienced and tech savvy moderators in the business, Screen Engine/ASI offers up meaningful qualitative methods such as focus groups, in-depth interviews (IDIs) and/or dial testing to evaluate emerging technology and business development concepts such as 4K Ultra HD, OTT/streaming services and virtual reality. The qualitative insights highlight current and future business strategy needs and impact on customer market share today and in the future.

Screen Engine/ASI has a range of qualitative methodologies that can be facilitated thorough our high tech facility in Los Angeles or can travel to any market to conduct the research. Techniques include focus groups with 8-10 participants recruited and connected from anywhere in the United States, Dial testing to measure engagement in real time, as participants view demo content, and IDIs which include short, focused and interactive one-on-one interviews with key customers.

One of the benefits in working with Screen Engine is access to our state-of-the art ASI entertainment facility which features two 48-seat amphitheaters, equipped with high definition audio/video technology and advanced real time audience response dial meters, and four advanced technology focus group rooms, equipped to support direct communication from back room to moderator via interactive screens.



back
home