Home Entertainment Title Tracking

Home Entertainment Title Tracking

Screen Engine/ASI fields an online competitive tracking survey which measures intent to purchase and consume movies on home entertainment across physical and digital formats. The data is based on 1,200 respondents between the ages of 13 and 59 and is conducted weekly.

The tracking provides insights to optimize home entertainment sales and marketing for upcoming titles to be released. Home Entertainment reports are compiled and issued 52 weeks a year. Measurement of title strength is based on awareness, intensity of interest, competitive offerings and how they plan to view by format benchmarked against primary and secondary target audience.



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