Intent-To-Consume (ITC) Studies

Intent-To-Consume (ITC) Studies

Intent-To-Consume online studies provide direct insights to optimize sale and marketing strategies for home entertainment title releases. Based on a statistically reliable sample size, the ITC measures intent to consume a specific movie on home entertainment and evaluates the strength of title based on awareness, rating, consumption intent, retail channel preference and the competition.

ITC studies are a valuable tool for any upcoming home entertainment/media release in helping to identify the primary and secondary target audience, establishing the most compelling positioning for the film, and creating the most effective campaign and creative materials (special features, celebrity talent, taglines, promotions, etc…) to drive purchase intent.

ITCs can uncover key drivers of home media interest across a range of platforms and formats placing singular focus on a home entertainment title release.



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