Testing trial strategy through Screen Engine/ASI’s unique brand of real-time-response research, matched with customized focus groups allows our clients to:
- Understand the specific phrases and arguments that are likely to influence jurors
- Learn how the flow of the argument affects the overall attitude towards the plaintiff or defendant
- Find the inflection points in the jury attitude as each new evidentiary element is presented
- Determine which evidentiary displays work best with your target jury
- Correlate the legal argument strategic flow and how quickly and effectively guilty or innocent decision points are reached
The size of our facility, which features two theaters and four focus group rooms, lends itself perfectly to the process. The theaters provide for attorney presentations while the focus groups provide for deliberation rooms.